The team wanted to elevate their brand expression. Tantrum was asked to serve as a consultant to help them through the creative process.

In particular, the Mavs wanted to change the customer perception of the team store, moving away from being known just as a retailer of fan gear and repositioning themselves as a lifestyle brand.

We worked remotely during the planning phase and traveled on-site to assist with the photoshoot and gather assets. This all culminated with the launch of the new website for the team store at the start of the 2018-19 basketball season.