For too many high school marketing students, a glaring disparity loomed large: students of color were underrepresented, and traditional curriculum lacked real-world relevance. This gap between theory and practice hindered students from diverse backgrounds from envisioning themselves in marketing careers. Recognizing this challenge, Tantrum partnered with Charlotte-Mecklenburg Schools to confront the disparity head-on, launching the Lacuna initiative.

Lacuna wasn't just about addressing the disparity; it was about empowering students with knowledge and opportunities. Our goal was clear: to provide high school students, particularly those from underrepresented communities, with a curriculum that not only taught marketing theory but also connected them with the real-world applications of those concepts. Through practical experiences and industry insights, we aimed to ignite passion and ambition in the hearts of tomorrow's marketers.

With state approval secured and enthusiastic student participation, our initiative began reshaping the landscape of high school marketing education. Students gained confidence as they delved into case studies, earned industry certifications, and embarked on hands-on projects. The once-existing void was gradually filled with inspiration, aspiration, and a newfound sense of belonging. And as Lacuna continues to evolve, we remain committed to nurturing diverse talent and fostering a future where every student has the opportunity to thrive in the marketing industry.