Crafting a brand identity and packaging that resonates with DJ Khaled's ethos while standing out in the health and beauty space. Blesswell sought to create a unique identity reflective of DJ Khaled's persona, emphasizing natural, sustainable, and high-quality CBD products for men's skincare.

The goal was to create a packaging system that not only captured the essence of Blesswell and DJ Khaled but also stood out among competitors in the health and beauty market. The aim was to highlight the brand's commitment to sustainability, quality, and DJ Khaled's message of self-care and wellness.

Blesswell successfully launched a collection of six spa-like products, endorsed by DJ Khaled, aimed at elevating men's skincare routines through natural, U.S.-grown hemp formulations. The packaging and brand identity reflected DJ Khaled's dedication to self-care and wellness, resonating with consumers seeking high-quality CBD products that align with their values.